Forerunner

At The Scenery, an agency focused on early stage startups, I worked with Forerunner, a female-led venture capital firm redefining industry norms. I crafted a visual language that reflects Forerunner’s forward-thinking approach to funding. Their team came to us with color ideas and a typeface, and I expanded those concepts into a cohesive site and visual identity. Designed with a utilitarian yet modern aesthetic, the site balances clarity and confidence, mirroring the boldness of the businesses they support.